Birchbox Benefit Mascara Masterclass

If any of you are London locals you might have noticed a new pop-up appear in the streets of Soho recently - Benefit's Curl's Best Friend parlour, a 50s-style makeover boutique in honour of their new mascara, Roller Lash. (Which is amazing by the way - more on that coming soon!) Earlier this week I was lucky enough to be invited to a Mascara Masterclass with Benefit and Birchbox, and as a massive Benefit fan of course I jumped at the chance.

The sign on the window says 'Curls, Cakes & Cocktails' - and what's not to love about that?!

Upon arriving we were taken upstairs to a special secret room at the top of the building. It was all decked out like a cool retro-style bar - thinks 20s speakeasy meets glamorous nightclub.

Love the old-school studio light (and the goodie bags in the background - more on those later...)

Believe it or not, the mirror actually gave you compliments when you stood in front of it!

The dream for all those of us who love big lashes - an entire cabinet of mascaras! Is it a bit wrong I want one of these in my house?

How cool are these cupcakes? I had one of the ones with black icing and silver balls - it was chocolate and so delicious (though my hands did look like I'd had a fight with a toner cartridge and lost afterwards).

Possibly the most Instagram picture ever - an espresso martini (my favourite cocktail), a cupcake and popcorn...

After our cakes and cocktails Lisa Potter-Dixon, Benefit's Head Makeup Artist, showed us three looks for the new season, each using one of the three Benefit mascaras subscribers can get in their Birchbox this month - Roller Lash, Bad Gal and They're Real!. All three looks - Peach Perfect, The Undersmoke and Pantone Colours - were really wearable and easy to replicate at home, though I think Peach Perfect was my favourite as it's a great fresh look for spring and would work for day or a relaxed evening.

I also picked up some really interesting tips from Lisa including putting mascara on bottom lashes first (I've been doing this since the event and it really does work!), and that literally everything can be used as eye make-up including lipstick and bronzer. I have a Hoola bronzer which I've always been a bit scared of as I'm so pale, but can definitely see myself using it as an eyeshadow now.

Following the masterclass we all went downstairs to the Curl's Best Friend salon. Regular readers will know that I am a big fan of all things vintage and retro, and this was honestly like stepping into the beauty parlour of my dreams - all fresh spring pastels and big dryers and lightbulb mirrors. You can pop in to get your hair, brows and make-up done here and of course we all took full advantage of that!

I got my make-up done by the lovely Alyson who gave me the biggest lashes ever and actually made me less scared to try contouring as you can see from my selfie (taken in the slightly less glamorous setting of my flat). My eyelashes almost don't look real!

As well as getting to keep the notebooks you can see further up the post (because you can never have too many notebooks, right?), Benefit also very kindly gave us these awesome goodie bags with two mascaras - Roller Lash and They're Real! - The Porefessional primer, High Beam highlighter and a gorgeous fold-out mirror.

I had a fantastic time at the Mascara Masterclass, particularly getting to meet so many lovely bloggers including Emma, Alex, Jade, Zinita and Tina (do check out their blogs, they're all great!). A massive thank you to Birchbox and Benefit for such a lovely evening and hope to see you all again soon!

If you're in London before the end of March I'd definitely recommend popping down to Greek Street and having the Curl's Best Friend team glam you up - it's a fab pampering experience and loads of fun. And if you haven't got your March Birchbox already then don't forget to sign up and choose your Benefit mascara!

NB: I was invited to attend this event free of charge. All views are my own.


  1. Wow this looks like so so much fun! When I read things like this I'm gutted I left London!


    1. Aw I know! But equally you get to visit some lovely places in Newcastle - your posts always make me nostalgic for living up North. And it's much more affordable...

  2. Cocktails, cake and make-up WOW the best things in life surely?! you look amazing by the way, I will definitely be getting myself down there now xxx

    1. Thank you lovely! It's definitely worth going if you can, the team there are lovely and it's such a nice relaxing atmosphere.